As the popularity of social media marketing continues to soar, so does the number of companies using these outlets to assist in promotion of their company and product. While there are many social networking sites out there, Twitter remains as one of the top choices for individuals across the world. Micro-blogging is what Twitter is all about, and using this platform requires you to tell the world what you need to say in 150 characters or less.
Twitter can be used in numerous ways to promote your business, including tweets, as they are called, using surveys and many more ways. However, if you plan to use Twitter to promote, there are a few things that you must know before starting. There are “do’s” and “don’ts” with every company and understanding those things before you take the plunge will ensure that you are successful in all of your Twitter endeavors.
According to marketing experts, the first do on that list involves customers: Always address customer problems quickly. No matter what issue is at hand, offering customers a response as quickly as possible will do wonders for your business. If you can address the issues before they even arise, it is even better. When customers know that you are available and ready to assist them, it will take your company farther than anything else.
Another do on the list: Use Twitter as a source of information for your customers. Instead of gathering information from others, say your followers, add links and useful information that can help your potential clients and customers understand you are reputable and reliable.
You want to start with those that you know in the Twitter scene. Find current customers, friends and potential prospects and let them know you have entered the Twitter world. They can be your first followers. Research shows that more people will “follow” you when there are already others doing it.
Now, on the other side of the spectrum, a big don’t. While Twitter can be most helpful in promoting your product, it can also be helpful in doing just the opposite and scaring customers or potential customers away. Ensure that you send your Tweets and information in a manner not to bombard those who are following you. This is spam in the Twitter world. Never send automated messages to everyone.
Another don’t- retweeting like crazy. Over-targeting the audience, as it is known, is annoying to customers and all who see those re-tweets. It is perfectly fine to re-tweet on occasion, however limit yourself and do not allow it to become a distraction.
Ensure that you are using proper grammar and language in your Tweets. Nothing shows a person that you are unprofessional as much as improper spelling and grammar in your texts. The LOL and ROFL and BRB might be okay amongst those you are friendly with, but should be avoided when trying to represent a professional image. Also, do not get too personal with your Tweets. You want to sell your company, not tell the world about the fight with your boyfriend.
Why should you follow these do’s and don’ts of social media marketing? Because the tips come from experts who have been there, done that and learned from it as they went along. They know what works and what doesn’t work, all of which you can learn for yourself using these tips.