Social Media is the real estate you rent to drive users to the real estate you own!
The Social Media Strategy Wheel™ is something I created to help audiences and clients understand better the best use and purpose of each platform in order to achieve your goals.
Notice that the social media platforms feed the strategy and then drive the reader to the real estate you control on the Internet – which is your website or your blog. I would love to hear your comments, feedback and questions.
I’ll be following up soon with more information and some tools to help you work out your own plan for effective social media marketing and management.